The behavior of a true Kingdom person is very different from the world. Know what the differences are. These differences are like light that shine and the salt that make this world a better place. You have a part in it.We are not known by what we say but how we behave.
Most people think that branding is about marketing and advertisement. But real branding comes from people experience with the use of the product or the services. Our brand, or identity is determined by how we behave. Hence, Jesus said in John 13:35 "By this all men will know that you are my disciples, if you love one another."
The verse covers how we should treat each other within the body of Christ. In Matthew 5:3-12, widely known as the Beatitudes, Jesus cover how believers, His Kingdom People, should behave towards others and in a community.
Here is a mind-map that summarizes that key blessings for the people with the 9 types of behavior.
Phil 2:12 ... continue to work out your salvation with fear and trembling, 13 for it is God who works in you to will and to act in order to fulfill his good purpose.