- Mt 7:12 "Therefore, whatever you want men to do to you, do also to them, for this is the Law and the Prophets.
Firstly, the obvious one, it is about understanding their needs and then creating products and services that meet their needs - i.e. delivering the value that customers want.
Secondly, by taking a perspective of time , it is about continually create new value for our customers. This is to be done through dedication, passion and innovativeness.
"Industrial Clock-speed" by Charles H. Fine and "Living on the Fault Line" by Geoffrey A. Moore teach us that the competitive advantage created by a once great innovation is not sustainable in the long run. In the long run, the competitors and other industry factors will catch-up and commoditize the innovation. A continuous innovative culture must be fostered for the long term success of a company.